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The Change in Consumer Behavior – Water

How much would you pay for a bottle of water? $5? $10? $20?!

A water bar in Los Angeles is becoming quite famous with their extensive 46-page water menu, which includes a $20 bottle of water.

Now you may be thinking that $20 is ridiculous to pay for just water.  Well this is exactly what most Los Angeles residents thought when Martin Riese created the menu for the Ray’s and Stark Bar two years ago.  Fast forward to present day, business has grown 500% and his water menu has expanded to two other locations.

Let’s go back to the original question, “how much would you pay for a bottle of water?”;  I’d say it all depends on the type of lifestyle you are trying to live.  Customers of Riese’s water menu don’t mind paying a premium because they are very conscious of what they are putting into their bodies.

Many Americans are changing their behaviors and re-evaluating everything from the types of foods they are eating to the kinds of beverages they drink.  There is a health movement sweeping the nation, as people are becoming very cognizant of the unhealthy additives found in today’s popular foods and beverages. In the beverage industry for example, U.S consumers are replacing high calorie soft drinks with healthier alternatives.

For this reason, we are seeing a trend for demand on high quality premium water.  Water connoisseurs, like the ones who visit Riese’s bar, can taste the difference in water quality.  They know that the varying levels of ‘total dissolved solids’ (TDS), aka mineral content, will completely affect the flavor of the water.  These connoisseurs know that when water comes from a clean source, like a mineral spring, high TDS levels are favorable.

“[Customers] are going into the water menu, looking for different springs, saying ‘I like this, this has so much sodium, this has so much magnesium,’” — Martin Riese.

Do you fall into this health enthusiast category?  Are different types of water something you’ve ever considered?  We at Jala Artesian Mineral Water encourage you to think about this the next time you are parched and need an ice cold beverage.  Think about what your options are and question if there is a healthier choice.

You can read the full article about Martin Riese’s Water Menu here:

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